Enterprise Software
The SaaSpocalypse That Wasn't: Why the ServiceNow Split Is About Pricing, Not AI Disruption
The last three weeks have produced the sharpest institutional divide on U.S. enterprise software in a decade. UBS cut ServiceNow to Neutral with a $100 target. Guggenheim upgraded to $125. BTIG is at $150. The dispersion is not about whether AI eats SaaS. It is about which pricing model wins the tra