Research
The Lakers' 25% Leap: Why Sports Scarcity, Not Earnings, Is Setting the New Asset Floor
The Lakers' record valuation is a repricing of scarce live attention, league-level media rights and the limited supply of franchises.
SK Lee
SK Lee is a contributing editor at Solomon Grey Capital, covering sports infrastructure, alternative investments, and Asia leisure capital markets.
Research
FIFA's Abrupt Retreat: Why Soccer's Private-Capital Revolt Was a Governance Trade, Not a Funding Problem
FIFA's failed $20 billion private-capital vehicle was not a cash call. It was a governance stress test, and the backlash shows who still controls soccer's most valuable asset.
Sports
The Khosla Signal: Why $9.6 Billion for the Seahawks Is the New NFL Floor, Not the Ceiling
SK Lee — Sports & consumer desk On July 11, the estate of Microsoft co-founder Paul Allen announced it had agreed to sell the Seattle Seahawks to a family investment group led by Vinod Khosla for $9.612 billion. The number reset the US sports franchise record by 59 percent
Sports Business
The Liverpool Number: What a $6 Billion Bid Says About How Far European Soccer Still Trails US Sports
Fenway Sports Group confirmed on Tuesday that it is in talks to sell a strategic minority stake in Liverpool at a valuation above $6 billion, potentially $7 billion, to a Mittal-family-backed consortium led by Amit Bhatia. The market is reading the number as European soccer catching up to US fr
Sports
The Rugby League Premium: Why the NRL's A$5.3 Billion Deal Rewrites Australian Media, Not Just Australian Sport
The National Rugby League just signed the biggest sports broadcast contract in Australian history. The headline is that rugby league has passed the AFL for the first time. The subplot is that Foxtel and Nine paid it at a moment when the linear ad market is cratering, and only one of the two counterp
Research
The 30% Discount Sitting in Plain Sight: Why Lakers and Celtics Just Re-Priced Every Public Sports Stock
Mark Walter just closed on the Lakers at a $10 billion valuation, the highest ever paid for a North American sports franchise. Sportico marks the Knicks plus the Rangers at $13.5 billion. MSG Sports trades at $9.6 billion. The 29% gap is now a research thesis, not a footnote.
Research
Apollo's Pickleball Verdict: Why the $225M Check Is a Real-Estate-and-Media Bet, Not a Sports Wager
SK Lee — Sports & consumer desk A few days before the Strait of Hormuz reopened and the oil curve collapsed, Apollo Global Management quietly closed the largest structured check ever written into the business of pickleball. The trade press treated it as a curiosity. The composition of the deal, the
Research
The Tournament That Outranks the Super Bowl: Why the 2026 World Cup Is a Cross-Asset Event, Not a Soccer Story
Two stacked supercycles in one 30-day window: US sportsbook handle access at record highs, and Japan's first World Cup as Asia's top-ranked side.
Research
The Integrity Referee's Own Foul: Why Sportradar's Real Risk Is Counterparty Re-pricing, Not the Class Action
The April 22 short attack on Sportradar priced legal exposure. It has not yet priced the slow erosion of NBA, NFL and FIFA counterparty trust that compresses th
Research
Apollo's Pickleball Pivot: Why the $225M Roll-Up Drags the Sport from Venture Asset to PE Asset Class
Apollo Sports Capital's $225M lead into Pickleball Inc. at a $750M valuation is not a price print. It is a category-of-capital print — pickleball's underwriting
Research
The NHL's Compounding Moment: Why SBJ's League of the Year Vote Maps a Structural Re-Rating, Not a One-Cycle Rally
The Sports Business Journal named the NHL Sports League of the Year for the first time since 2014. The 12-year gap matters more than the award.
Research
The LIV Postmortem: Why PIF's Exit Vindicates the Disruption Even as It Buries the Disruptor
PIF spent $6B to permanently reshape professional golf. The league dies. The disruption succeeds. Where the money flows next is the trade.