Sports Business - Solomon Grey Capital

Sports broadcast control room with a live arena feed, representing Paramount-WBD rights consolidation

Research

The $110 Billion Sports Stack: Why Paramount-WBD's Rights Power Comes Before Synergies

Paramount's WBD deal creates a sports-rights bargaining machine, but its value depends on disciplined renewals and balance-sheet control, not streaming scale alone.

A lit basketball arena at night surrounded by a European city

Research

The NBA's $1 Billion Europe Bid: Why a EuroLeague Deal Is a Control Transaction, Not an Expansion Bet

The NBA's billion-dollar Europe bids are real, but the decisive asset is EuroLeague: control of clubs, media rights and a fragmented market.

Abstract stadium lights and live sports data in a dark editorial setting

Research

The NFL's Three-Way Betting Reset: Why More Sportsbook Partners Mean Tighter Control, Not a Gambling Free-for-All

The NFL's three-way sportsbook reset looks like expansion. The real trade is tighter control of data, inventory and prediction-market boundaries.

Empty football stadium seen from an executive suite at dusk with a single red chair

Research

The Falcons' $10.6 Billion Stake: Why Passive NFL Capital Is Pricing the League, Not the Team

Arctos's $10.6 billion Falcons stake is less a bet on Atlanta's roster than a mark on the NFL's controlled ownership system and shared revenue pool.

Empty basketball arena representing the scarcity premium in sports franchise valuations

Research

The Lakers' 25% Leap: Why Sports Scarcity, Not Earnings, Is Setting the New Asset Floor

The Lakers' record valuation is a repricing of scarce live attention, league-level media rights and the limited supply of franchises.

Empty football stadium with a silver coin at midfield

Research

FIFA's Abrupt Retreat: Why Soccer's Private-Capital Revolt Was a Governance Trade, Not a Funding Problem

FIFA's failed $20 billion private-capital vehicle was not a cash call. It was a governance stress test, and the backlash shows who still controls soccer's most valuable asset.

An empty stadium at twilight with tiered dark seating swept by a warm amber floodlight, mist rising from the pitch, muted moody atmosphere.

Sports Business

The Liverpool Number: What a $6 Billion Bid Says About How Far European Soccer Still Trails US Sports

Fenway Sports Group confirmed on Tuesday that it is in talks to sell a strategic minority stake in Liverpool at a valuation above $6 billion, potentially $7 billion, to a Mittal-family-backed consortium led by Amit Bhatia. The market is reading the number as European soccer catching up to US fr

Classic black-and-white soccer ball on stadium concrete with emerald rim lighting and atmospheric haze

Research

The Tournament That Outranks the Super Bowl: Why the 2026 World Cup Is a Cross-Asset Event, Not a Soccer Story

Two stacked supercycles in one 30-day window: US sportsbook handle access at record highs, and Japan's first World Cup as Asia's top-ranked side.

Research

The Integrity Referee's Own Foul: Why Sportradar's Real Risk Is Counterparty Re-pricing, Not the Class Action

The April 22 short attack on Sportradar priced legal exposure. It has not yet priced the slow erosion of NBA, NFL and FIFA counterparty trust that compresses th

Empty pickleball court at dusk with paddle and ball at the net

Research

Apollo's Pickleball Pivot: Why the $225M Roll-Up Drags the Sport from Venture Asset to PE Asset Class

Apollo Sports Capital's $225M lead into Pickleball Inc. at a $750M valuation is not a price print. It is a category-of-capital print — pickleball's underwriting

An empty ice hockey rink at dusk with a single stick and puck at center ice, soft amber spotlights from the rafters

Research

The NHL's Compounding Moment: Why SBJ's League of the Year Vote Maps a Structural Re-Rating, Not a One-Cycle Rally

The Sports Business Journal named the NHL Sports League of the Year for the first time since 2014. The 12-year gap matters more than the award.

Empty manicured golf course at twilight with a single illuminated flagstick in the distance

Research

The LIV Postmortem: Why PIF's Exit Vindicates the Disruption Even as It Buries the Disruptor

PIF spent $6B to permanently reshape professional golf. The league dies. The disruption succeeds. Where the money flows next is the trade.